Savvy Buyers Use This Trick to Cut Costs at the Grocery Store: Buy Store Brands

Savvy Buyers Use This Trick to Cut Costs at the Grocery Store: Buy Store Brands

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When you are running down the supermarket aisle, the options can be daunting. On one hand, you see name-brand products, with their eye-catching packaging and prominent commercials. On the other hand, there are generic items, which are often cheaper but not as well-known. Choosing store brands can be a smart way to cut costs without losing value.

Private label products are produced by third-party companies, but sold under the retailer’s name. Often, these items are almost identical to name-brand versions. The main difference? Store brands don’t come with the high costs of advertising that name brands build into the price.

Many people think that cheaper products are not as good, but blind taste tests have shown that shoppers frequently can’t distinguish between generic brands and name brands. In particular when it comes to basic pantry staples like salt, the quality is practically identical.

In the case of medicines, the active ingredients are regulated and must comply with the same safety rules, so whether you’re buying branded medicine or store-brand versions, you’re getting the same thing at a lower price.

In other categories like cleaners, you might feel a bit risky to try store brands, though you here might be surprised. In case a product doesn’t meet your standards, the savings will compensate over time. Many retailers even provide money-back guarantees on their private-label items, eliminating the risk to try.

The key is that you can start small. Swap out a few items at first—such as baking ingredients, household items, or snacks. Over time, you'll likely notice how much you’ve saved. By being open to store brands, you’ll notice significant savings in your grocery bill without feeling like you’re sacrificing quality.

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